دوره 2، شماره 1 - ( 11-1398 )                   جلد 2 شماره 1 صفحات 19-7 | برگشت به فهرست نسخه ها


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گروه مدیریت ، دانشگاه فردوسی مشهد ، مشهد ، ایران
چکیده:   (2333 مشاهده)
هدف این تحقیق تجزیه و تحلیل مزایای فناوری اطلاعات در سازمان ها است. بدین منظور ، 357 مشتری خدمات بانکداری الکترونیکی در این مطالعه شرکت کردند. آنها به پرسشنامه های سهولت استفاده ، مفید بودن ، کیفیت خدمات سیستم ، نگرش به فناوری ، تجربه خدمات و قصد استفاده از خدمات فناوری پاسخ دادند. برای تجزیه و تحلیل داده ها از مدل سازی معادلات ساختاری با نرم افزار SMARTPLS استفاده شده است. نتایج نشان می دهد که تأثیر پیشرفت فناوری بر تجربه خدمات و همچنین نگرش به فناوری با قصد استفاده از خدمات فناوری، رابطه ی معنی دار و مثبت دارند.
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نوع مطالعه: پژوهشي | موضوع مقاله: سیستم های اطلاعاتی
دریافت: 1398/7/26 | پذیرش: 1398/10/4 | انتشار: 1398/11/11

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